Pheressentials Launch at The Upper House

After our successful Pheressentials.com soft launch in Europe it was time to let Asia in on our online secret....

There was no better place to host the event than at my favourite hotel in Hong Kong, The Upper House. This hotel holds lots of wonderful memories for me, from my first live talk show in Hong Kong hosted by my good friend Bloomberg’s Zeb Eckert, to fantastic brunches with my little girls and my favourite location for sunset gazing over yummy high tea.

I always like to feel relaxed and at home when I host events, I feel it allows my guests to relax and gain a real sense of the Pheres brand and enjoy every moment.

Not only did we host the event at this wonderful location it felt right to shoot our latest editorial. We wanted the collection to be the focus of the shoot, to resemble the online store, effortless, cool and minimal, allowing the collection to do the talking. This was the first time I have combined both womenswear and menswear in one shoot....
and im so glad I did. The products sit so well next to each other and the direction of the campagin effortlessly tells the Pheres brand story. Make sure to keep undated with all the new images via our facebook and Instagram @pheresfashion.

Narcisa xx